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Damsel In Defense

Damsel In Defense

Self Defense
Why Damsel in Defense

Whether you are looking for financial or physical security, Damsel in Defense has something for you. Offering a complete line of self-defense weapons for women, the company's mission is to empower women everywhere not only by helping them protect themselves against attackers but also by allowing them to start their own direct sales business.

Our Story

Damsel in Defense is a direct sales company specializing in self-defense weapons for women. The company was founded by Bethany Hughes and Mindy Lin and was launched in November 2011. Both stay-at-home moms, Bethany and Mindy knew how vulnerable women could be during dangerous situations like robbery and sexual assault attempts. They established Damsel in Defense to provide women with accessible self-defense products that they can carry around with them. They wanted to provide a line of self-defense products that were non-lethal, especially since guns were not an option, as they both have kids to worry about. Damsel in Defense aims to empower women by providing them with the necessary weapons for self-defense so that they can defend themselves against potential attackers should they ever find themselves in a dangerous situation. Aside from empowering women with weapons, Damsel in Defense also aims to empower women by giving them financial freedom through their own home based direct sales business. Having had previous experience with running a security and self-defense business, Bethany Hughes was able to come up with an effective product line for self-defense purposes. Now, Damsel in Defense is quickly making a name for itself all across the country and is in the process of increasing its team of independent sales consultants.

Join Us

Our Damsel Safety Educators equip, empower and educate women to protect themselves and their families.

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