Tori Belle

Laura Hunter invented magnetic eyeliner in February 2018, a game-changing innovation that makes it dramatically easier for people to apply and wear false eyelashes. Hunter founded LashLiner Inc in 2018 to bring her patent-pending invention to market, alongside co-founder Bob Kitzberger, and in June 2019 launched Tori Belle Cosmetics. Hunter grew the companies to $15M revenue in the first fiscal year (2019) and to over $60M in 2020. Today, Tori Belle Cosmetics is one of the world's fastest growing direct sales eCommerce companies and is expanding worldwide.